There has been a huge rise in health foods due to consumer demand for naturally grown, minimally processed foods. The organic food industry was valued over $1.7 billion in 2014 and continues to grow, becoming a very lucrative business for suppliers and manufacturers. The rise has been largely due to growing consumer health consciousness and an increase in discretionary incomes. The explosion of cooking shows has also raised the importance of home cooking to get the best nutritional benefits from your meals.
People are also being educated on the hidden dangers in our highly processed foods. There is plenty of research linking highly processed foods to causing serious illness and disease due to the use of artificial chemicals in our crops and packaged foods; aimed to improve crop yield, shelf life, flavour and food appearance.
We now have a new dilemma; what is healthy? The Herald Sun recently reported that a supermarket study found almost half of the food promoted as natural (included natural, nature’s or nature in the brand name or on the packaging) are unhealthy and were high in saturated fats, sugar and/or salt. Furthermore, the word natural is most commonly used to label products like snack bars, muesli bars, chips, crackers and lollies, yet the study found almost 9 out of 10 of the 97 snacks researched were unhealthy. “Dietitians are worried that clever marketing and the lack of guidelines surrounding the term ‘natural’ convince some shoppers to overindulge in processed food at the expense of fresh fruit and vegetables and other better alternatives.” (1)
Here’s are some suggestions to help you choose genuine healthy food:
Founder Health Food Hub
(1) Karen Collier, Herald Sun, Wednesday August 10, 2016.
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